Social Media Marketing refers to the process of gaining website traffic or attention through social media sites. It aims at creating a content that attracts attention and encourages users to share it on their social network. It tends to faster the brand awareness for the business and improved customer service.

Topics Covered

  • What is social media?

  • Understanding the existing Social Media paradigms & psychology

  • How social media marketing is different than others

  • How search engines work

  • Forms of Internet marketing

  • Facebook marketing

  1. Understanding Facebook marketing
  2. Creating Facebook page
  3. Uploading contacts for invitation
  4. Exercise on fan page wall posting
  5. Increasing fans on fan page
  6. How to do marketing on fan page (with examples)
  7. Fan engagement
  8. Important apps to do fan page marketing
  9. Facebook advertising
  10. Types of Facebook advertising
  11. Best practices for Facebook advertising
  12. Understanding facebook best practices
  13. Understanding edgerank and art of engagement
  14. Creating Ads on Facebook
  • Twitter Marketing

  1. Understanding Twitter
  2. Tools to listen measure Influence on
    Twitter: TweetDeck, Klout, Peerlndex
  3. How to do marketing on Twitter
  4. Black hat techniques of twitter marketing
  5. Advertising on Twitter
  6. Tools for twitter marketing
  7. Twitter Cards
  • Video Marketing

  1. Understanding Twitter
  2. Understanding Video Campaign
  3. Creating 1st Video Campaign
  4. Importance of video marketing
  5. Benefits of video marketing
  6. Uploading videos on video marketing websites
  7. Using youtube for business

Did you know that 81% of graduates have been promoted since completing our digital selling course?

Social selling is undoubtedly the fastest growing tool in a successful salesperson’s arsenal. Clients of our Professional Diploma in Digital & Social Selling have seen increased performance, and increased earnings, among team members who complete the course. In just 30 hours, you’ll be a certified social selling expert with insight into the key concepts of digital and social selling. From integration and strategy, to social account management, through to digital sales leadership, you’ll possess the skills to become a social selling superstar.

Module Overview

Become a certified digital & social selling professional

Comprised of digital leaders such as Google and Facebook, our Syllabus Advisory Council informs and validates our learning content to ensure it is cutting-edge, relevant and technically accurate.

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