SEO is the process of affecting the visibility or a web page in a search engine’s natural or un-paid or organic search results. SEO is needed for your website to rank well in the search engine result pages.
SEO training process is quiet exhaustive, consisting of 9 steps known to very few experts worldwide meticulously crafted, keeping in mid the extensive hands-on- practical exposure of the training program
Topics Covered
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What is SEO
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Introduction to SERP
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What are search engines
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How search engines work
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Major functions of a search engine
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What are keywords
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Different type of keywords
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Google keyword planner tool
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Keyword research process
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Off page Optimization
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What is domain authority
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How to increase Domain authority
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What are back links
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Types of back links
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What is link building
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Types of link building
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Do’s and Don’ts of link building
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Link building strategies for your business
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Easy link acquisition techniques
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Local SEO
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Google My Business optimization
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Classified Submission
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Using H card
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NAP Citation
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On page Optimization
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primary keywords, secondary keyword and tertiary keywords
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Keywords optimization
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Content optimization & planning
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Understanding Your audience for content planning
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Difference between keywords stuffing & keyword placement
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Internal linking
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Meta tags creation
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Using google webmasters tool website verification
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Sitemap creation submission in website g webmasters
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How to write an optimized content
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How to write a content for article, blog and press release
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Module Overview
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What is SEO
The Search Engine Optimization (SEO) module teaches you the most effective techniques to help your website rank in the top results of the most popular search engines, including Google. Learn how to create, measure and carry out a powerful SEO strategy for your business.
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Introduction to SERP
Search engine results pages are web pages served to users when they search for something online using a search engine, such as Google. The user enters their search query, upon which the search engine presents them with a SERP and every SERP is unique.
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What are search engines
The search engine gives services that allow internet users to search for content via the world wide web (www). A user enters the keyword or keyphrases into a search engine and receives a list of web content results in the form of websites, images, videos or other online data.
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How search engines work
Basically, a search engine is a software program that searches for sites based on the words that you designate as search terms. Search engines look through their own databases of information in order to find what you are looking for.
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Major functions of a search engine
- Each search engine has a crawler that projects into the Internet to follow hyperlinks and gather information from Web pages.
- Each search engine also has a program that allows the information collected from the crawler to be categorized in an index.
- Most search engines have sets of variable criteria that can change the way an item is searched and the way that results appear simply by changing the type of keyword that is put into the search engine.
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What are keywords
When it comes to SEO, keywords have a specific and important purpose. They tell a search engine, like Google, exactly what you are looking for. The search engine then queries its database to try to deliver the most useful and relevant web pages.
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Different type of keywords
There are three types of keyword:
- Generic keywords:
Generic keywords are highly competitive and if you are able to rank for a generic keyword your site will able to receive a decent amount of traffic from that term.
- Broad Match Keywords:
These are right in the middle of things and are highly recommended due to moderate competition and click through rate. A site that bases the majority of its content around these types of terms should perform pretty well.
- Long Tail Keywords:
Long tail keywords might not be the biggest traffic drivers to your site but if you rank for a long tail term you will get traffic due to its specific nature and low competition.
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Google keyword planner tool
Google Keyword Planner tool is an official product from Google, which gives us a traffic estimation of our target keywords and also helps in finding more relevant and related Keywords for your niche.
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Keyword research process
Keyword research is the process of identifying Keywords, which get the good amount of search volume/month.The idea behind performing a research is to, find the keywords that can give maximum traffic and comes with less competition.
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Off Page Optimization
Off-page, optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks as possible.
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On page Optimization:
On-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page.
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Local SEO:
Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them. Local SEO uses a variety of strategies — getting your site ranked on search engines like Google, business directories.
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