Professional Diploma
in Digital & Social Selling
July Special Offer - Get a free short course worth €400 when you enroll on a diploma course this month.
Learn how to make more sales faster and easier using social selling techniques. Increase sales performance by up to 400% by adopting digital and social selling tools.
This course is ideal for inside or outside sales people, consultants and sales representatives of all levels, business development executives and managers, account managers, relationship managers and those leading sales teams, or anyone looking to develop their digital sales capabilities.
Did you know that 81% of graduates have been promoted since completing our digital selling course?
Social selling is undoubtedly the fastest growing tool in a successful salesperson’s arsenal. Clients of our Professional Diploma in Digital & Social Selling have seen increased performance, and increased earnings, among team members who complete the course. In just 30 hours, you’ll be a certified social selling expert with insight into the key concepts of digital and social selling. From integration and strategy, to social account management, through to digital sales leadership, you’ll possess the skills to become a social selling superstar.
Module Overview
MODULE
Introduction
Understand the concept of social selling, how it has transformed the sales process, and how you can leverage advanced tools and techniques to become a prolific digital seller.
MODULE
Digital Research
Using social intelligence and social listening, you will learn how to monitor online interactions, read digital behavior and discover commonalities to later personalize your engagement.
MODULE
Sales Enablement
Discover how digital tools and social media platforms can facilitate relevant sales messages and content, making it easier to later offer the right solutions, to the right client, at the right time.
MODULE
Engagement
Learn how to manage large prospects and client bases with minimal effort. Discover engagement techniques and learn how to handle sales objections throughout the customer journey.
MODULE
Digital Sales Messaging
Learn how to strategically craft communications to ensure all contact with clients are relevant, personalized and aligned with their personal or business objectives.
MODULE
CRM
Gain a solid understanding of the major concepts and applications of CRM and Social Collaboration and how those concepts align to core activities in the sales process.
MODULE
Social Content
Learn how to use a variety of content creation tools that assist with the complete content creation process, from researching topics, to creating text and graphics, and proofing and editing your content.
MODULE
Social Account Management
Establish Key Performance Metrics that relate to the measurement of your social customer service. Leverage results to increase efficiency and assess opportunities that benefit your efforts.
MODULE
Integration & Strategy
Conduct an all-inclusive analysis, identifying information such as key trends in geos and top prospects. Leverage this insight to determine your selling goals and objectives.
MODULE
Digital Sales Leadership
Explore how you can implement effective communication strategies to keep employees motivated and accountable for their individual digital & social selling strategies.
Become a certified digital & social selling professional
Comprised of digital leaders such as Google and Facebook, our Syllabus Advisory Council informs and validates our learning content to ensure it is cutting-edge, relevant and technically accurate.
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