In the entire Digital Arena, content is the King. Content Marketing, talks about how you can create unique content for your website which resonates with your brand voice. India is a content consuming nation and henceforth content marketing helps in attracting the target audience to our website which ultimately gets converted into sales.

Topics Covered

  • What is Content marketing

  • Introduction to content marketing

  • Objective of content marketing

  • How to write convincing content

  • Keyword research for content ideas

  • Optimizing content for search engines

  • Discussing authority blog

  • Steps towards developing authority blog

  • Ways to monetizing authority blog

  • How to market your content

  • Case study on content marketing

Did you know that 81% of graduates have been promoted since completing our digital selling course?

Social selling is undoubtedly the fastest growing tool in a successful salesperson’s arsenal. Clients of our Professional Diploma in Digital & Social Selling have seen increased performance, and increased earnings, among team members who complete the course. In just 30 hours, you’ll be a certified social selling expert with insight into the key concepts of digital and social selling. From integration and strategy, to social account management, through to digital sales leadership, you’ll possess the skills to become a social selling superstar.

Module Overview

Become a certified digital & social selling professional

Comprised of digital leaders such as Google and Facebook, our Syllabus Advisory Council informs and validates our learning content to ensure it is cutting-edge, relevant and technically accurate.

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